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It also gives them a nice profit win since they're not paying Intel anything anymore on their most popular Macs.
by rhinoceraptor 6y ago
It also gives them a nice profit win since they're not paying Intel anything anymore on their most popular Macs.
- eyelidlessness 6y agoI don’t think it will make a huge difference for their profits unless the (modest for the mini, significant for the 13” MBP, nonexistent for the MBA) price cuts significantly move more volume. Apple is notorious for sticking to consistent profit margins and stuffing in as much value as they can to meet their target price points. I would expect that their margins on the MBA are ~20-25%, and ~30% on the rest of the Mac line, just as it’s been since at least the original iMac.