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These machines are Apple’s volume in Macs. The MacBook Air, in particular. And today, Apple gets to tout their best-seller is dramatically faster and has dramat
by perardi 6y ago
These machines are Apple’s volume in Macs. The MacBook Air, in particular. And today, Apple gets to tout their best-seller is dramatically faster and has dramatically better battery life.
Makes marketing sense to me.
- rhinoceraptor 6y agoIt also gives them a nice profit win since they're not paying Intel anything anymore on their most popular Macs.
- eyelidlessness 6y agoI don’t think it will make a huge difference for their profits unless the (modest for the mini, significant for the 13” MBP, nonexistent for the MBA) price cuts significantly move more volume. Apple is notorious for sticking to consistent profit margins and stuffing in as much value as they can to meet their target price points. I would expect that their margins on the MBA are ~20-25%, and ~30% on the rest of the Mac line, just as it’s been since at least the original iMac.