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Not to be too meta, but I think you also have to look at how they are choosing which strategies to implement. I remember hearing in a Clay Shirkey talk, that w
by morrow 15y ago
Not to be too meta, but I think you also have to look at how they are choosing which strategies to implement. I remember hearing in a Clay Shirkey talk, that when an institution is threatened all nominal goals of the institution get pushed back, and survival becomes the main goal.
I look at the behavior of the music industry, and all of the seemingly short-sighted moves they make, and I can't help but think they are all operating or beginning to shift into survival mode, trying simple not to die.
I don't think it's that they want digital goods to die out, or are threatened by them, since iTunes, with foresight and good design, was able to turn digital sales into a success, I think it's more that they are experiencing the institutional equivalent of tunnel vision and depth-first thinking. They aren't implementing these solutions because they are too focused on the short term problem of their survival.