I would suggest that on the site you offer a "demo" site, one that anyone can look at and use so they can touch and feel the product before making a commitment.

I would suggest that on the site you offer a "demo" site, one that anyone can look at and use so they can touch and feel the product before making a commitment. The reason I suggest that is because the product looks really interesting, but I test it without putting in credit card information, which makes me nervous. Another option would be to not ask for the CC info until after the user has had a chance to test the product out. During the 14-day trial, you could have a big banner at the top. When the trial period ends you may send an email suggesting they sign up.