A common pitfall when trying to humanise technical content (particularly error messages) is to add folksy cutesy whimsical flourishes which are cute and funny a

A common pitfall when trying to humanise technical content (particularly error messages) is to add folksy cutesy whimsical flourishes which are cute and funny and whatever to some of your audience, but might be a barrier to others (particular those who do not share your cultural background or have English as a second language).