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They are exempt from consent but not from the law. Also, GDPR is not about things but their processing purposes. If you use my MAC address to address my network
by smarx007 6y ago
They are exempt from consent but not from the law. Also, GDPR is not about things but their processing purposes. If you use my MAC address to address my network traffic, that's a legitimate business need; no consent is needed. If you use the same MAC address to track me, you need consent.
- prepend 6y agoRight, but Apple isn’t using the adid to track anyone (other than traffic to its own sites). So the gdpr aspects apply to sites, not the phone maker.