This is great, but even if it is not really in the scope of the article, it's extremely important to know how TikTok makes money. Maybe an external link? Also,

This is great, but even if it is not really in the scope of the article, it's extremely important to know how TikTok makes money. Maybe an external link? Also, anyone else remembered that scene in Idiocracy? (Not that Tiktok is likely to be as bad...)