> You can just scrap the company and do an other one. In this case probably yes, that's what the limited liability is for in companies. Though if you have lega

> You can just scrap the company and do an other one. In this case probably yes, that's what the limited liability is for in companies. Though if you have legal issues with the old company, some jurisdictions may not let you start another one (or at least be director). If it's Google (Photos) or HP (lifetime printing) making the promise and driving competitors out of the market, I think it's a valid claim. > An other option is just to change the terms I'm not sure if that's an option if your customer has signed up under "lifetime" terms. While these parts of the terms they've signed up for are void, they could claim that they've had damages (costs or missed opportunities) by this "immoral" offer.