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That's correct, Booking was the largest Adwords spender. I worked on their adwords integration then. Good fun. I wouldn't immediately consider the hotel metase

That's correct, Booking was the largest Adwords spender. I worked on their adwords integration then. Good fun. I wouldn't immediately consider the hotel metasearch products a problem for booking. It shifts traffic to different paid channels with different tradeoffs (eg. less fine grained control of spend if it's a revshare model). I ran the product development in marketing for a little while. Some years ago (ie. late in the game, largely due to politics), we started investing in cross channel attribution models to better direct spending. Disclosure: I no longer work for Booking, though. I do work for Google, but am in NO way involved in Ads or travel and an not trying to comment on the company's business.

hn_throwaway_99 6y ago
> I wouldn't immediately consider the hotel metasearch products a problem for booking. Seems like Booking and Expedia disagree with you: https://www.marketwatch.com/story/some-of-the-biggest-tech-names-just-called-on-the-eu-to-step-up-antitrust-actions-against-google-11605204566 https://www.marketwatch.com/story/some-of-the-biggest-tech-n...
- smueller1234 6y ago
  Ah, I'd be out of date then. Go back a few years and my info would've been authoritative. I was running product development for booking's marketing department then, including the meta search integration. Time flies!