>If it makes you hit the close button without even focusing on the text, why not assume the general population does the same thing? It's hard to know, my gut f

>If it makes you hit the close button without even focusing on the text, why not assume the general population does the same thing? It's hard to know, my gut feeling is that since I've seen this ALL over the place, they are A-B testing it and realize it works (sort of like market forces). i.e. The same reason we still get spam email is becz there ARE some people/idiots clicking on those links titled: "1 Sip of This Reverses Type 2 Diabetes as You Sleep" and buying stuff. Now it's hard to know if what I'm seeing is just everyone copying everybody else and those that HAVE A-B tested it are no longer doing it. :)