Great article. But I think that saying "AirBNB focused on brand" is almost literally a misinterpretation: "Brand is an extension of the Airbnb model, not its o

Great article. But I think that saying "AirBNB focused on brand" is almost literally a misinterpretation: "Brand is an extension of the Airbnb model, not its own strategy. If the product doesn’t deliver on a differentiated experience, brand building usually does not create loyalty." This post seems to say that AirBNB didn't just focus on brand, but they innovated on /somehow/ making booking UX "10x" (let's leave the ostensible 10 aside for a moment and just say "a lot" instead) better than incumbents. But that requires a durable product advantage, one that consistently creates a differentiated experience. It's more accurate to say that brand is a downstream side effect of the core product than a sole or primary focus.