Oh this is not the first time Yelp has done this. Back in the day they tried charging businesses a fee to list a number and iirc it was per call. So they listed

Oh this is not the first time Yelp has done this. Back in the day they tried charging businesses a fee to list a number and iirc it was per call. So they listed a proxy number so they could track and bill. The crazy thing is to prevent search engines from indexing it (and getting sued for false billing) they rendered the number in an image-that-looks-like-text instead of text. I wonder if they are doing anything to prevent indexing of these false numbers or if they just don’t care now.