6 ms·

“Emily in Paris” and the Rise of Ambient TV

42 points by cglong 6y ago

dudus 6y ago
Binged with the gf. Bland but not that bad.
- albalus 6y ago
  I respectfully disagree, it was bland and bad.
  - namdnay 6y ago
    It was as if someone watched "The Devil Wears Prada" and decided that was too dark and gritty
    - garmaine 6y ago
      And without Meryl Streep or any character development.
- s0rce 6y ago
  I didn't enjoy the overlay of phone screens but I thought the show was lighthearted and generally enjoyable.
- jjgreen 6y ago
  I swear I read that as you and your girlfriend looked it up on a Microsoft search engine ...
- bendbro 6y ago
  Also binged with the gf. We found it enjoyable in a way similar to that of Girls: the protaganist is loathsome due to their narcissistic portrayal, and incredibly naive. This makes it enjoyable as you find yourself rooting against them and laughing at their failures. We also found it annoying in a way similar to the recent Oceans movie. Rather than the protaganist defeating the antagonist, the protagonist wins them over with their revealed inner and outer beauty, and all-tagonists become cute, unlikely friends.
nrp 6y ago
It’s unclear if the writer actually watched “Street Food” before lumping it into the Ambient category. On the surface, it’s beautiful cinematography of interesting cities and food, but the actual content goes deep into peoples’ personal struggles and what drives an entrepreneur to persevere against all odds. A couple of episodes nearly brought me to tears.
- spelunker 6y ago
  Agreed - I think some of this shows that perhaps what the author considers "ambient" is really just shows they weren't paying attention to. The episode about the guy in Lima was really moving.
- loopz 6y ago
  To really get the show, it helps to have worked abroad. There are clash of cultures and integrating isn't for everyone.
- majormajor 6y ago
  I don't think the distinction being made is "nothing to pay attention to" but more "missing some of it isn't going to mean you lose out on what you do pay attention to." This is a contrast to the whole super-serialized run of shows over the past 15 years or so, but I'm not convinced it's really that new, or unique to Netflix. My parents used 60s->90s sitcoms and things like HGTV very similarly as background noise.
oh_sigh 6y ago
I assumed this was going to be "ambient TV" as in slow TV, like the videos that are just of a train[0] or a boat[1] going from one point to another, or walking around Tokyo at night[2]. Instead, this sounds more like what my girlfriend uses "The Office" as: TV that you're so comfortable with you like to have it on when you're doing other things and not actually watching TV. Personally, I think it's some kind of avoidance behavior and not something that should be encouraged. I'll admit I haven't read the article though, because I am constitutionally opposed to learning about shows that show Americans going to Paris and wearing berets. [0] https://www.youtube.com/watch?v=3rDjPLvOShM https://www.youtube.com/watch?v=3rDjPLvOShM [1] https://www.youtube.com/watch?v=9pxK5Dztte8 https://www.youtube.com/watch?v=9pxK5Dztte8 [1] https://www.youtube.com/watch?v=6qGiXY1SB68 https://www.youtube.com/watch?v=6qGiXY1SB68
- kev_da_dev 6y ago
  Interesting take on "avoidance behavior". I've always viewed it as something as simple as background noise, but I know TONS of people who do this (myself included), so I imagine there's probably a much deeper phenomena at play
  - googlryas 6y ago
    I don't think it's necessarily avoidance behavior, but excessive use of ambient TV may be avoidance behavior. For example, my girlfriend experiences tinnitus, so having a completely silent house is annoying to her, since she just hears a high pitched noise instead of silence. But if you use ambient TV to avoid getting lost in your own thoughts because of fear of where they might take you, or if you use it as a stand-in to avoid feelings of loneliness for actual human company/conversation, then that is where I see it as unhealthy.
- Lendal 6y ago
  I like your definition of ambient TV. I like to turn off all the lights and use my OLED to light up a room using only 4K video of a 4-hr train ride. Now that's ambient tv.
  - 6y ago
kev009 6y ago
I can't help but think content producers are laughing their asses off on the way to the bank, regardless of whether people think their content is good or bad as long as they get the bag. Netflix convinced a bunch of investors they were a tech company several years ago, got the tech money and valuation, and are now transferring it by the droves to content producers because it really is not a tech company and will not sustain tech company margins unless they can stay on top of any other challengers in the space like Disney, HBO, Prime Video, Hulu and whoever else wants to show up. Is this actually sustainable? What will differentiate them long term from other media conglomerates? Of the other players in that space, Amazon is the most interesting because of the sheer breadth of their entire business.
pavlov 6y ago
Wasn't "soap opera" invented for this exact purpose: long-running entertainment for housewives who are doing chores and can't give their full attention to the narrative.
- notsureaboutpg 6y ago
  I have never watched one fully, but I think you need to be paying attention because there aren't visual cues that the plot is changing and the sets are always the same and there's no audience laugh/gasp track to clue you in that something dramatic happened.
- pjc50 6y ago
  That, and to sell soap. (I think the first one was sponsored by Pears? Anyway, there's a joke about someone introducing an American to the long-running British soap Coronation Street and them saying "no spoilers, I'd like to watch it from the beginning")
  - kwhitefoot 6y ago
    LOL. That's more than a decade long full time job!
- smnrchrds 6y ago
  It says exactly this in the article.
  - pavlov 6y ago
    Ah, you see, I am of course waiting for the paper edition to actually read the article. (Or more precisely, to keep it in a stack on the shelf for months, then throw away.)
  - tachyonbeam 6y ago
    Ambient article.
notsureaboutpg 6y ago
Dovetails nicely with all the weird music these days (lo-fi, binaural, whatever else, meant to be backgrounded and not paid attention to). I guess the remaining medium which you can't just numb your body out to is the written word? Books (esp. classics) are still just as intriguing and engrossing as they were when they came out. You can't _really_ binge a book like a TV show. Books don't have live concerts where the point is entirely other than the enjoyment of the content. Books benefit from all the technological advancements of today (e-readers, e-ink, digital copies, etc) without having to become vapid background scenery as a result. And of course, books make way way way less money than movies and music as a result. Not sure what I've proven here, but just the thoughts I had while reading this article.
- david-gpu 6y ago
  > You can't _really_ binge a book like a TV show What do you call reading a book cover to cover in one sitting? It can take as long as watching a whole season of a TV series.
  - abruzzi 6y ago
    I can completely read Vonnegut's 'Cat's Cradle' in about 3-4 hours--just a nice afternoon. When I read Rushdie's 'Satanic Verses' or Pynchon's 'Gravity's Rainbow' it can easily take me 3-4 months (though if binged, it would probably take a month), not just due to length differences prose style. Vonnegut is conversational (Pynchon's 'Crying of Lot 49' is almost as easy as Vonnegut's books) Rushdie and Pynchon are (usually) dense and complex. So some books will take most people a lot more time than just binging GoT end to end. But some aren't much more than a long movie.
- viraptor 6y ago
  Weird music "these days"? Unlike the companion radio stations which existed for decades? Or the classic pieces that a lot of the lo-fi incorporates? Or the restaurant background-piano? > Books (esp. classics) are still just as intriguing and engrossing as they were when they came out. What we're used to these days has definitely moved the goal posts, at least in the adventure themes. For example the classic Bram's Dracula is not really exciting these days. The described technology is not amazing either (oh, he played a wax cylinder record) > Books don't have live concerts where the point is entirely other than the enjoyment of the content. Have you ever been to an author meeting + book signing events? Relatively popular authors can fill whole theatres. > Books benefit from all the technological advancements of today (...) without having to become vapid background scenery as a result. Have you heard of background audiobooks?
inglor_cz 6y ago
Even this bland article about bland movies - not that Street Food was bland, it was actually very interesting - has racial insinuations (viewers of color, actors are too white) dragged into it. This forced ideological hum really gets old fast. It is as if a six year old discovered a hammer and decided that everything in the world was a nail.
viraptor 6y ago
This article says more about the author than about the series. They can't keep attention on what they're watching and think that silly tv series are a new thing. Alternative take: Emily in Paris is a tv series where you shouldn't expect a lot of thinking, you'll find a new character introduced once in a while when you need new content, everything is obvious and striped to the core of the conveyed idea, and there are love stories and nice shots of France. That's it - you may enjoy it or not. If you get distracted with Instagram in the meantime, maybe you're just not that interested. The core is really not that different from Friends, for example. Or any of the 10+ season series. (I wouldn't go as far as the classic soaps - those had their own specific fake-dramatic style) I get that the author may just not like the format. They'd be bored by Jiro, they'd sleep during Helvetica, and they'd probably die watching Herzog movies. But they should acknowledge their biases rather than pretend they stumbled upon some shift in tv. (Ftr, I enjoyed Emily in Paris as silly entertainment, but I also find slow burn movies really fun. Jim Jarmusch makes me more engaged than most action movies) Added: for the entertainment value, I'd pay to read their review of Twin Peaks...
- Pils 6y ago
  > I get that the author may just not like the format. They'd be bored by Jiro, they'd sleep during Helvetica, and they'd probably die watching Herzog movies. But they should acknowledge their biases rather than pretend they stumbled upon some shift in tv. I think you're trying a bit too hard to dunk on the author. A lot of your conjecture here is somewhat unknowable, but I would assume the author of a book on minimalism would find something worthwhile in a documentary focusing on a typeface so closely associated with minimalist design.
  - viraptor 6y ago
    Yeah... Maybe I got too irked without enough details. But I still think the "rise of ambient" is super misguided and the author should know better.
- stubish 6y ago
  There is this weird phenomenon of computer games so boring (grindy) that players play while watching Netflix. Which requires Netflix shows dumb enough that you can follow them while playing a computer game. They are somehow interdependent, and it works. Even though you could be spending time watching shows or playing games that capture your full attention.
boh 6y ago
Not sure why the writer inaccurately lumps many of these shows into the ambient tv category just because they're "slow" or too simple (maybe because they're somewhat popular right now). Streaming services like Netflix have yet to really plunge into legit ambient tv which is still primarily living on YouTube. If you want to watch a person walk around Tokyo for 2 hours or watch the Olso to Bergen train ride the article mentions is still only something YouTube has available. I think COVID forcing so many people to stay at home has definitely popularized the genre.
Zenbit_UX 6y ago
I like to watch things as I work, this one's not for me but I'll admit to watching many shows I'd consider "Ambient TV". The entire Stargate series makes for pretty good background noises while programming IMHO.
parliament32 6y ago
https://outline.com/tmexFm https://outline.com/tmexFm

42 points by cglong 6y ago

dudus 6y ago

Binged with the gf. Bland but not that bad.

albalus 6y ago
I respectfully disagree, it was bland and bad.
- namdnay 6y ago
  It was as if someone watched "The Devil Wears Prada" and decided that was too dark and gritty
  - garmaine 6y ago
    And without Meryl Streep or any character development.
s0rce 6y ago
I didn't enjoy the overlay of phone screens but I thought the show was lighthearted and generally enjoyable.
jjgreen 6y ago
I swear I read that as you and your girlfriend looked it up on a Microsoft search engine ...
bendbro 6y ago
Also binged with the gf. We found it enjoyable in a way similar to that of Girls: the protaganist is loathsome due to their narcissistic portrayal, and incredibly naive. This makes it enjoyable as you find yourself rooting against them and laughing at their failures. We also found it annoying in a way similar to the recent Oceans movie. Rather than the protaganist defeating the antagonist, the protagonist wins them over with their revealed inner and outer beauty, and all-tagonists become cute, unlikely friends.

nrp 6y ago

It’s unclear if the writer actually watched “Street Food” before lumping it into the Ambient category. On the surface, it’s beautiful cinematography of interesting cities and food, but the actual content goes deep into peoples’ personal struggles and what drives an entrepreneur to persevere against all odds. A couple of episodes nearly brought me to tears.

spelunker 6y ago
Agreed - I think some of this shows that perhaps what the author considers "ambient" is really just shows they weren't paying attention to. The episode about the guy in Lima was really moving.
loopz 6y ago
To really get the show, it helps to have worked abroad. There are clash of cultures and integrating isn't for everyone.
majormajor 6y ago
I don't think the distinction being made is "nothing to pay attention to" but more "missing some of it isn't going to mean you lose out on what you do pay attention to." This is a contrast to the whole super-serialized run of shows over the past 15 years or so, but I'm not convinced it's really that new, or unique to Netflix. My parents used 60s->90s sitcoms and things like HGTV very similarly as background noise.

oh_sigh 6y ago

I assumed this was going to be "ambient TV" as in slow TV, like the videos that are just of a train[0] or a boat[1] going from one point to another, or walking around Tokyo at night[2]. Instead, this sounds more like what my girlfriend uses "The Office" as: TV that you're so comfortable with you like to have it on when you're doing other things and not actually watching TV. Personally, I think it's some kind of avoidance behavior and not something that should be encouraged. I'll admit I haven't read the article though, because I am constitutionally opposed to learning about shows that show Americans going to Paris and wearing berets. [0] https://www.youtube.com/watch?v=3rDjPLvOShM https://www.youtube.com/watch?v=3rDjPLvOShM [1] https://www.youtube.com/watch?v=9pxK5Dztte8 https://www.youtube.com/watch?v=9pxK5Dztte8 [1] https://www.youtube.com/watch?v=6qGiXY1SB68 https://www.youtube.com/watch?v=6qGiXY1SB68

kev_da_dev 6y ago
Interesting take on "avoidance behavior". I've always viewed it as something as simple as background noise, but I know TONS of people who do this (myself included), so I imagine there's probably a much deeper phenomena at play
- googlryas 6y ago
  I don't think it's necessarily avoidance behavior, but excessive use of ambient TV may be avoidance behavior. For example, my girlfriend experiences tinnitus, so having a completely silent house is annoying to her, since she just hears a high pitched noise instead of silence. But if you use ambient TV to avoid getting lost in your own thoughts because of fear of where they might take you, or if you use it as a stand-in to avoid feelings of loneliness for actual human company/conversation, then that is where I see it as unhealthy.
Lendal 6y ago
I like your definition of ambient TV. I like to turn off all the lights and use my OLED to light up a room using only 4K video of a 4-hr train ride. Now that's ambient tv.
- 6y ago

kev009 6y ago

I can't help but think content producers are laughing their asses off on the way to the bank, regardless of whether people think their content is good or bad as long as they get the bag. Netflix convinced a bunch of investors they were a tech company several years ago, got the tech money and valuation, and are now transferring it by the droves to content producers because it really is not a tech company and will not sustain tech company margins unless they can stay on top of any other challengers in the space like Disney, HBO, Prime Video, Hulu and whoever else wants to show up. Is this actually sustainable? What will differentiate them long term from other media conglomerates? Of the other players in that space, Amazon is the most interesting because of the sheer breadth of their entire business.

pavlov 6y ago

Wasn't "soap opera" invented for this exact purpose: long-running entertainment for housewives who are doing chores and can't give their full attention to the narrative.

notsureaboutpg 6y ago
I have never watched one fully, but I think you need to be paying attention because there aren't visual cues that the plot is changing and the sets are always the same and there's no audience laugh/gasp track to clue you in that something dramatic happened.
pjc50 6y ago
That, and to sell soap. (I think the first one was sponsored by Pears? Anyway, there's a joke about someone introducing an American to the long-running British soap Coronation Street and them saying "no spoilers, I'd like to watch it from the beginning")
- kwhitefoot 6y ago
  LOL. That's more than a decade long full time job!
smnrchrds 6y ago
It says exactly this in the article.
- pavlov 6y ago
  Ah, you see, I am of course waiting for the paper edition to actually read the article. (Or more precisely, to keep it in a stack on the shelf for months, then throw away.)
- tachyonbeam 6y ago
  Ambient article.

notsureaboutpg 6y ago

Dovetails nicely with all the weird music these days (lo-fi, binaural, whatever else, meant to be backgrounded and not paid attention to). I guess the remaining medium which you can't just numb your body out to is the written word? Books (esp. classics) are still just as intriguing and engrossing as they were when they came out. You can't _really_ binge a book like a TV show. Books don't have live concerts where the point is entirely other than the enjoyment of the content. Books benefit from all the technological advancements of today (e-readers, e-ink, digital copies, etc) without having to become vapid background scenery as a result. And of course, books make way way way less money than movies and music as a result. Not sure what I've proven here, but just the thoughts I had while reading this article.

david-gpu 6y ago
> You can't _really_ binge a book like a TV show What do you call reading a book cover to cover in one sitting? It can take as long as watching a whole season of a TV series.
- abruzzi 6y ago
  I can completely read Vonnegut's 'Cat's Cradle' in about 3-4 hours--just a nice afternoon. When I read Rushdie's 'Satanic Verses' or Pynchon's 'Gravity's Rainbow' it can easily take me 3-4 months (though if binged, it would probably take a month), not just due to length differences prose style. Vonnegut is conversational (Pynchon's 'Crying of Lot 49' is almost as easy as Vonnegut's books) Rushdie and Pynchon are (usually) dense and complex. So some books will take most people a lot more time than just binging GoT end to end. But some aren't much more than a long movie.
viraptor 6y ago
Weird music "these days"? Unlike the companion radio stations which existed for decades? Or the classic pieces that a lot of the lo-fi incorporates? Or the restaurant background-piano? > Books (esp. classics) are still just as intriguing and engrossing as they were when they came out. What we're used to these days has definitely moved the goal posts, at least in the adventure themes. For example the classic Bram's Dracula is not really exciting these days. The described technology is not amazing either (oh, he played a wax cylinder record) > Books don't have live concerts where the point is entirely other than the enjoyment of the content. Have you ever been to an author meeting + book signing events? Relatively popular authors can fill whole theatres. > Books benefit from all the technological advancements of today (...) without having to become vapid background scenery as a result. Have you heard of background audiobooks?

inglor_cz 6y ago

Even this bland article about bland movies - not that Street Food was bland, it was actually very interesting - has racial insinuations (viewers of color, actors are too white) dragged into it. This forced ideological hum really gets old fast. It is as if a six year old discovered a hammer and decided that everything in the world was a nail.

viraptor 6y ago

This article says more about the author than about the series. They can't keep attention on what they're watching and think that silly tv series are a new thing. Alternative take: Emily in Paris is a tv series where you shouldn't expect a lot of thinking, you'll find a new character introduced once in a while when you need new content, everything is obvious and striped to the core of the conveyed idea, and there are love stories and nice shots of France. That's it - you may enjoy it or not. If you get distracted with Instagram in the meantime, maybe you're just not that interested. The core is really not that different from Friends, for example. Or any of the 10+ season series. (I wouldn't go as far as the classic soaps - those had their own specific fake-dramatic style) I get that the author may just not like the format. They'd be bored by Jiro, they'd sleep during Helvetica, and they'd probably die watching Herzog movies. But they should acknowledge their biases rather than pretend they stumbled upon some shift in tv. (Ftr, I enjoyed Emily in Paris as silly entertainment, but I also find slow burn movies really fun. Jim Jarmusch makes me more engaged than most action movies) Added: for the entertainment value, I'd pay to read their review of Twin Peaks...

Pils 6y ago
> I get that the author may just not like the format. They'd be bored by Jiro, they'd sleep during Helvetica, and they'd probably die watching Herzog movies. But they should acknowledge their biases rather than pretend they stumbled upon some shift in tv. I think you're trying a bit too hard to dunk on the author. A lot of your conjecture here is somewhat unknowable, but I would assume the author of a book on minimalism would find something worthwhile in a documentary focusing on a typeface so closely associated with minimalist design.
- viraptor 6y ago
  Yeah... Maybe I got too irked without enough details. But I still think the "rise of ambient" is super misguided and the author should know better.
stubish 6y ago
There is this weird phenomenon of computer games so boring (grindy) that players play while watching Netflix. Which requires Netflix shows dumb enough that you can follow them while playing a computer game. They are somehow interdependent, and it works. Even though you could be spending time watching shows or playing games that capture your full attention.

boh 6y ago

Not sure why the writer inaccurately lumps many of these shows into the ambient tv category just because they're "slow" or too simple (maybe because they're somewhat popular right now). Streaming services like Netflix have yet to really plunge into legit ambient tv which is still primarily living on YouTube. If you want to watch a person walk around Tokyo for 2 hours or watch the Olso to Bergen train ride the article mentions is still only something YouTube has available. I think COVID forcing so many people to stay at home has definitely popularized the genre.

Zenbit_UX 6y ago

I like to watch things as I work, this one's not for me but I'll admit to watching many shows I'd consider "Ambient TV". The entire Stargate series makes for pretty good background noises while programming IMHO.

parliament32 6y ago

https://outline.com/tmexFm https://outline.com/tmexFm