When I travel as a business user, I don't check any of the hotels apart from the top most brands. Sometimes, even if there is a 5 star hotel from a brand I don'

When I travel as a business user, I don't check any of the hotels apart from the top most brands. Sometimes, even if there is a 5 star hotel from a brand I don't know of, I wouldn't choose it over a 4 star hotel of a brand I do know of. The vast majority of business travelers behave (or book via their companies) the same way more or less. When I'm choosing a place for a vacation, again, I'm looking at the top brands I know of, including AirBnB. Since the major hotels all resemble my business hotels, I'm more or less stuck looking at AirBnB rentals, simply because it's a more casual brand that I know of. I assume the vast majority of casual travelers are just like me. I've had very good experiences using AirBnB in smaller towns, even in otherwise poorer places in Asia and Europe. On the contrary, I've had shitty AirBnB experiences, mostly in large cities in developed markets.