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I researched a bit how Airbnb scaled in China two years ago, not sure how the things are going now. Obviously there are tons of competitors in that area in Chi
by zkid18 6y ago
I researched a bit how Airbnb scaled in China two years ago, not sure how the things are going now.
Obviously there are tons of competitors in that area in China. They have far more employees and use typical Chinese aggressive marketing. The most notable one, Tijia cooperates with the main travel providers - CTrip, Expedia, Qunar.
For me as a foreigner Airbnb works well, although in some rural areas it's better to go with Tijia.
Airbnb entered the Chinese market in 2015 – the same year in which Tujia became a unicorn. The global giant has been slow to expand in China, with 80,000 listings compared to Tujia’s 400,000.
Indeed in 2017, Airbnb Inc's founders were moments away from merging their China business with Tujia. Chesky decided to block the deal out of concern that it would harm the Airbnb brand.
Afaik, Airbnb focuses on the quality of its listings. The company has visited thousands of houses and removed those that do not meet quality standards. The company launched Airbnb Plus, a premium service. The company works with opinion leaders and adapts its products to the market. Thus, apartments can be ordered through mini-programs in WeChat, and checkout using WeChat Pay and Alipay.
Link to article in Bangkok Post: https://www.bangkokpost.com/thailand/special-reports/1475857/airbnb-refuse-china-buyout-offer https://www.bangkokpost.com/thailand/special-reports/1475857... (2017)