This won't work because programmers need to understand that the value they bring is in being able to build things. Marketing using shiny new features and a good

This won't work because programmers need to understand that the value they bring is in being able to build things. Marketing using shiny new features and a good product is simple, but an effective strategy as a developer. Marketing magic by marketing gurus is it's own thing. They can artificially prop up a product using efficient advertising, connections, or lots of cash. Ironically this is going to work because gathering a following for an interesting project is one way to do marketing. Lots of programmers succeed because they make tutorials, or they participate in a community where they build up a reputation.