I've benefited before from eBay flukes so I always set a reasonable reserve price. I wouldn't suggest setting it too high but I think people understand there is

I've benefited before from eBay flukes so I always set a reasonable reserve price. I wouldn't suggest setting it too high but I think people understand there is a minimum price you're willing to sell at. I also usually set a buy it now price, requiring immediate payment, at about a 5-10% discount of other recently completed auctions for the same item. If someone is willing to save me the hassle of answering tons of questions, or re-listing the item when inevitably the first few buyers don't pay, I'm happy to give them a discount. In my experience with eBay in the last few years don't be surprised at all if you have to list the item several times before you find a paying buyer.