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Airbnb also stopped performance marketing during COVID, so it is all unpaid for the past 8 months. But yes, Booking and Expedia rely much more on performance ma
by svbanker 6y ago
Airbnb also stopped performance marketing during COVID, so it is all unpaid for the past 8 months. But yes, Booking and Expedia rely much more on performance marketing, but Airbnb historically has paid a lot more for traffic. Experiences historically has been a very small # and $ amount so its not material. No need for them to break it out separately.