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When Covid hit and they had to cut advertising expenses from 2019 they didn't see as large of a drop in traffic as they expected based on ad spend. So they are
by raiyu 6y ago
When Covid hit and they had to cut advertising expenses from 2019 they didn't see as large of a drop in traffic as they expected based on ad spend.
So they are definitely getting a tremendous amount of organic traffic because "Airbnb" became a verb like Google or Uber.
Especially around the fast growing millennial sector which is very focused around experiences and travel.
- wholien 6y agooh is that what happened? that's a pretty amazing "natural" experiment they ran. Definitely helps that Airbnb has become a verb - can't beat that.
- wongarsu 6y agoEven if they would spend more on ads if Covid hadn't happened, it's still remarkable how great their numbers are with this little ad spend. It really speaks to the brand they have been able to build.