You don't understand. Ideas are cheap the way DNA is cheap. It is extremely inexpensive to generate one million different strands of DNA. What is expensive is t

You don't understand. Ideas are cheap the way DNA is cheap. It is extremely inexpensive to generate one million different strands of DNA. What is expensive is to test them all and figure out which one, if any, might code for something worth having. If you think for a while, you'll very likely think of a better idea. The problem is that you'll also think of 100 or 1000 not-so-good ideas at the same time, and you have to decide which ideas to keep and which to throw away, and you'll probably guess wrong. It's the testing that is not cheap, and that we wish to make as cheap as possible.