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At some level shouldn't Google feel some heat here? Yelp and GrubHub may be gaming the SEO, but Google owns the kingdom. This problem is prevalent enough that
by rootusrootus 6y ago
At some level shouldn't Google feel some heat here? Yelp and GrubHub may be gaming the SEO, but Google owns the kingdom. This problem is prevalent enough that Google can't claim not to know about it. And they've certainly invested time in the past to make the algorithms give preference to more likely correct information. They should be penalizing Yelp and GrubHub sites, they're easy enough to recognize.
It won't take too long before people just quit trusting Google search results. That's probably for the best, unless you're Google, which is why I'm surprised they haven't nipped this practice in the bud.