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It's not to remind you Coca-Cola exists. It's to make an impression that everybody drinks it and not doing it makes you weird. OTOH, drinking it makes you in sy
by smsm42 6y ago
It's not to remind you Coca-Cola exists. It's to make an impression that everybody drinks it and not doing it makes you weird. OTOH, drinking it makes you in sync with what cool people do. "Liking" it is largely a formed habit - I used to drink a lot of Cola, until I realized what it's doing to my body. Now I don't touch the stuff, hasn't been drinking it for years, and I find it absolutely disgusting if I taste it (I did a few of times over the years just to see if I'd find it tasty or not after not drinking it for so long). So it's not like there's some "innate" liking, it's a formed habit, and the ads help you to maintain the habit (or make it hard to quit it).
- the_af 6y agoOh, I fully agree it's a formed habit. Unfortunately I'm already addicted to it. However, the ads do nothing to me: I'm not a 20 or 30 something anymore, and I find ads of "cool people doing cool things" both fake and embarrassing. (I know Coca Cola is terrible for your health and I keep telling myself I'll just stop drinking it. Maybe some day I will...)
- smsm42 6y agoI myself just decided not to drink it for a month. I had to think it through because it turned out I has a variety of habits that led me to having another glass of Cola, and I had to consciously modify them and keep the goal in mind for the whole time. It is a bit tiring, but you can do it for a month if you really concentrate on it. And then I discovered by the end of the month the craving is practically gone. My habits changed. And then a bit later I discovered I actually don't even like the stuff, so it takes me no effort to keep away from it. I was additionally motivated by rather scary blood test I've got which hinted my health could be in danger very soon if I don't stop, so keeping it in mind was easier.