The real issue is because HP may release the 24x454 at $2000, but in three weeks Dell releases the Latitude XY1 that is $100 cheaper with the same specs. Two m

The real issue is because HP may release the 24x454 at $2000, but in three weeks Dell releases the Latitude XY1 that is $100 cheaper with the same specs. Two months later, Acer has the same specs at $250 cheaper. In the PC world your pricing competes against every manufacturer. So HP has to push their prices down on next rev. Whereas no one else can make an Apple computer. They can set a price and keep it fixed for a year. There's no knockoffs that can undercut them.