Not going to happen as long as people keep following their lead. It's in Google's interest to do things like maximize compression (especially for video and ima

Not going to happen as long as people keep following their lead. It's in Google's interest to do things like maximize compression (especially for video and images) since it reduces their operational costs in the form of transmitting fewer bytes. Sure it benefits everyone (a bit), but while others might prioritize a bit more stability in standards, Google (and other major hosting services) value the reduced opex now. For most of the rest of us, we're well into diminishing returns on chasing the latest codec.