5 ms·

Verizon already switched the default search to Bing for its Blackberry users back in 2009[1] (which included pushing the Bing app to people's phones), and there

• jsnell 15y ago
  How can you say whether it's a good deal without knowing how much they're paying? Historically Microsoft has grossly overpaid for search eyeballs, at least compared to the revenue each search gets them. They do seem to operate Bing on the "losing money on ever sale, but making it up on volume" principle.
  • m0nastic 15y ago
    I can say it's a good deal because it coincides with Microsoft's search strategy. That strategy doesn't seem to require that their decisions be fiscally rewarding (I assume they're going after a really long tail). Money isn't something Microsoft really has to sweat. They have decided that they want to have a go of having a search product. They fully realize that to do this will require them to spend a lot of money (essentially buying market position). There will be a load of Blackberrys which will have Bing installed (even if Blackberry market share declines). Therefore, I think this is a "good deal" for Microsoft. Whatever they're paying, they seem to be happy about it.