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There is zero reason to replace clothing as quickly as we tend to. Almost all of the demand is produced by ads. Or take cars, very few people need cars of the s
by amf12 6y ago
There is zero reason to replace clothing as quickly as we tend to. Almost all of the demand is produced by ads. Or take cars, very few people need cars of the size that they end up buying. But ads suggest that they might want to pull a trailer through rough terrain, or that bigger is more prestigious.
I think the problem here is not the ads but that people are gullible. If those people can afford to buy a car which can pull a trailer when they don't need to its not because of advertising, it's because consumption makes them happy.
- Jochim 6y agoAren't we waking up to the fact that consumption doesn't make people happy though? In fact advertising now actively seeks to make us feel unhappy in our current situation, promising whatever it is the advert is selling as the key to being able to achieve happiness. You might feel happy for a short while after buying that thing, but the problem is that there are always more adverts seeking to make you feel unfulfilled than things you can buy.