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If I bought a vacuum I didn’t like from Amazon I’d return it thanks to their generous return policy. Targeting ads based on returns could make some sense I gues
by unholythree 6y ago
If I bought a vacuum I didn’t like from Amazon I’d return it thanks to their generous return policy. Targeting ads based on returns could make some sense I guess if they wanted to roll the dice on recouping losses.
- smsm42 6y agoThat actually would be very smart targeting - especially given Amazon actually asks you for a reason of return. So they could target people that said this vacuum doesn't work or they need a different model, etc. by offering them similar one but from other manufacturer, etc. But I don't think this happens, and it's require developing much more sophisticated models than dumb "bought together" ones they seem to be using now.
- Symbiote 6y agoBut does that help Amazon? Buying a vacuum, returning it, and buying a different one is less profit than just keeping the first vacuum, so I don't see why they'd want to encourage this.