It looks a bit like iTunes so he must be right! Oh wait, VideoLAN is a non-profit? A core developer only mentions that they adapt to what people want, explicit

It looks a bit like iTunes so he must be right! Oh wait, VideoLAN is a non-profit? A core developer only mentions that they adapt to what people want, explicitly mentioning streaming and Netflix, not some soon to be announced competitor? A Qt Desktop conference is also hardly the platform to announce a shift of "business model". But the OP has quite the imagination. :)