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In my experience there is only three options to bootstrap successfully. You can sell, your cofounder can sell, or you can afford to hire someone who can sell. T
by bengale 6y ago
In my experience there is only three options to bootstrap successfully. You can sell, your cofounder can sell, or you can afford to hire someone who can sell. The idea that if you build it they will come needs to die, these situations are extremely rare.
- nullsense 6y agoI don't think the founder in question thought that if they built it that people would come. They just didn't anticipate the difficulty of trying to do something (the marketing activities) that they didn't have the right constitution for. Before you ever try it you think that if you just consume the right books, blog posts and podcasts then you will be armed with all the information you need to succeed. Everyone has a plan until they get punched in the face. You can only get the information on whether you're personally cut out for it by giving it a go. When you find that you really struggle with a critical piece of the puzzle that can be tough to accept at first, so you can throw good money after bad trying to deny it, but eventually you will succumb. People can throw out the generic advice that you just need the right co-founder, but that's not always a panacea either.