Sales doesn't suit everyone (most people aren't in sales). Here's an alternative I used - though for a product not as an "indie hacker", so maybe not applicabl

Sales doesn't suit everyone (most people aren't in sales). Here's an alternative I used - though for a product not as an "indie hacker", so maybe not applicable. - It took a bit more than a year. - Meanwhile count users, not revenue. (need a free version) - Marketing, not "sales". Your product does a useful thing, for people with some need. Create a "pitch" - a short, memorable description of the problem and your solution. The idea is word of mouth: people repeat your pitch to someone who needs it, like a virus. (A meme, by Dawkins' original definition). Free sales and advertising. - Focus on the product, not yourself. Like Feynmann saying his nerves disappear when focussed on the thing he's talking about (not him). Avoids self-consciousness. Less efficient than sales and advertising, but a way to make money without them.