I think you are being mislead. For Microsoft, especially in their current position, consolidating their "automatic" user adoption strategy is both vital for the

I think you are being mislead. For Microsoft, especially in their current position, consolidating their "automatic" user adoption strategy is both vital for the company and essential for preventing more users to use concurrent services. This is definitely something they would pay for; which one sentences highlights: « Moreover, Ballmer explained that Microsoft will “invest uniquely in the BlackBerry platform.” ».