3 ms·
I wonder how much that cost them?
by michaelcampbell 16y ago
I wonder how much that cost them?
- nakkiel 16y agoI think you are being mislead. For Microsoft, especially in their current position, consolidating their "automatic" user adoption strategy is both vital for the company and essential for preventing more users to use concurrent services. This is definitely something they would pay for; which one sentences highlights: « Moreover, Ballmer explained that Microsoft will “invest uniquely in the BlackBerry platform.” ».
- kenjackson 16y agoIt probably cost them a little, but not a huge amount. It actually is a smart deal for BB too. Who is BB's big competitor right now? It's not MS. It's Google. Why give Google revenue when Bing is, by most measures, just as good? So MS comes to BB and says, "You really need to be fighting this front against Google. They're eating up your mobile sales. Bing is a great way to fight against them. Your customers will have an experience that's just as good, although admittedly some will be unhappy with the brand. And sure WP7 might be competition in the future. But frankly, its a longshot, and you have your lunch being eaten today. And lastly, do you want Google to screw you over in services in the future if it came to that? With both MS and Google battling it out, you'll always find one provider that will give you a fair deal."
- smackfu 16y agoWould anyone be surprised if Apple did the same, for the same reasons? It's already a built-in option for Mobile Safari. But if Apple did it, I think the response would be different.