Surely that's one of the many factors. The opposite is also true. For instance, pre-election, for some niches US FB ads bids were totally out of whack. Or the

Surely that's one of the many factors. The opposite is also true. For instance, pre-election, for some niches US FB ads bids were totally out of whack. Or the fact that it's been high ever since the COVID caused eCommerce boom, globally.