I would be afraid if I don't find a competitor. It would mean lots of money for marketing. The way I see it is, you have to be first something. a good exampl

I would be afraid if I don't find a competitor. It would mean lots of money for marketing. The way I see it is, you have to be first something. a good example from 22 laws of marketing is - everyone knows who was first man to set foot on the moon. Second not so many. But then again people will remember first woman to do the same. You have to be first at something..look for something that your audience cares but your comp hasn't paid attention or is in situation it can not. For example Google will never get into content writing business because it won't achieve planet scale. But they will do content tools. You must focus on stuff like this. Second approach is to take a drag race strategy. Amplitude did this with mix panel.