Ghost kitchens are a real thing, but it’s still an open question how much value there is in building a brand relationship woth a customer from a dine-in experie

Ghost kitchens are a real thing, but it’s still an open question how much value there is in building a brand relationship woth a customer from a dine-in experience. Cutting out the front-of-house, the ambiance, and the wait staff kinda also cuts out a lot of the personality and connection. Scrolling through a bunch of generic “chicken fettucini alfredo” options on an infinite grid is kinda soulless, and doesn’t give me a sense of what I’m getting for the extra money between the $14 and the $26 versions.