This is a great way of explaining it. I've often wondered why such claims have a bit of a cringe factor to them, and you nailed the reason why. Great distinctio

This is a great way of explaining it. I've often wondered why such claims have a bit of a cringe factor to them, and you nailed the reason why. Great distinction b/w nebulous claims and hard numbers. (Although I would exclude page load time which tends to be just a metric football in many companies.)