At the user's preference, if they don't mind the data use, pre-loading content could improve the user experience. That kinda supposes it's content the user wan

At the user's preference, if they don't mind the data use, pre-loading content could improve the user experience. That kinda supposes it's content the user wants. But what if it's data, like ads, that the user doesn't exactly want but they're going to get anyway? I don't know where the lawsuit will end up, but I can see this ending up as a buried, default-on, setting that most users will never change.