Look for companies that meet at the confluence of just out of reach solutions with generative cultures. Those with deep order knowledge of a problem can see opp

Look for companies that meet at the confluence of just out of reach solutions with generative cultures. Those with deep order knowledge of a problem can see opportunity that first order thinking misses. If they establish the right culture of enabling smart people to do smart things, then they can percivere through any crisis and flourish. This is the foundation for FAANG. Etsy and Shopify are on the FAANG path.