That reinforces the point of the article, but is semi-orthogonal to my point. Convenience strikes again. They use the google third party sign in since a big co

That reinforces the point of the article, but is semi-orthogonal to my point. Convenience strikes again. They use the google third party sign in since a big company like dnd can't be bothered to implement 3 columns plus your nice to haves. And they are nice to haves, arguably obvious and easily upgraded to required table stakes, but not _required_ to implement email-based sign in. The first three of your listed iftems are also effectively mitigated with a password manager.