I believe that in addition for a good designer the skill set required is to understand the overall user experience. Coming up with a great looking photoshop co

I believe that in addition for a good designer the skill set required is to understand the overall user experience. Coming up with a great looking photoshop comps can be achieved by a lot, but creating a consistent user experience is the most critical. I am not sure that all the 'designers' do understand that. And this is an area where Apple is well known to spend a lot of time for all their apps.