That doesn't in any way explain how culture leads to profits. The strongest argument you're making is "better culture means better performance" but that's incr

That doesn't in any way explain how culture leads to profits. The strongest argument you're making is "better culture means better performance" but that's incredibly hand-wavy in this context, and performance isn't even tied to profits in any way in your example. It might be why you'd want to work there, but it's not a reason to invest there.