The best course of action in public apology that includes potential mobs running rampant is to wait. If possible, do not immediately make any statement and if

The best course of action in public apology that includes potential mobs running rampant is to wait. If possible, do not immediately make any statement and if in a organization, make an "we are investigating" response. Most mobs are moved by emotions and herd mentality so just being silent for a while can disperse the worst of the mobs. Make an thorough apology (like the guideline here) later. Most internet mobs just move on to the next totem pole to burn in days so this seems to work (and is indeed how a lot of companies respond if they can't just fire someone and get over it) A real mob, such as campus students can be a bit more troublesome.