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Assuming the data is available, we should prefer to normalize by # of active customers rather than population. The average German consumer is more likely to buy
by totalZero 6y ago
Assuming the data is available, we should prefer to normalize by # of active customers rather than population. The average German consumer is more likely to buy an Apple device than, say, the average Mexican consumer.
- tpush 6y agoGermany has 17x the number of device requests of France while having a similar population count and iPhone usage.