True it depends on what their churn looks like and how long it takes to pay back customer acquisition costs. But if they have some amount of organic growth tha

True it depends on what their churn looks like and how long it takes to pay back customer acquisition costs. But if they have some amount of organic growth that is close to or higher than their rate of churn (which is not too crazy an assumption) then they could cut marketing spend and they would grow slower but not start shrinking.