> Normal users don't give a dime or don't even know about different processors (and these are the vast majority). Intel's marketing in the 90s is a case study

> Normal users don't give a dime or don't even know about different processors (and these are the vast majority). Intel's marketing in the 90s is a case study in how to make 'normal users' care, not necessarily about different processors, but about one manufacturer's in particular. "Intel Inside" was hugely successful at turning 'normal users' sentiment away from any competitors.