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(Disclaimer: I own a whole stack of Apple kit, including an iPad, and some AAPL). I've not played with a Xoom, but it keeps striking me that all of the people
by cmsj 15y ago
(Disclaimer: I own a whole stack of Apple kit, including an iPad, and some AAPL).
I've not played with a Xoom, but it keeps striking me that all of the people launching Android tablets are totally the wrong people to be doing it. Apple has (at least) the following things going for it:
1) It gets great deals on components and manufacturing
2) It maintains very consistent retail pricing
3) It does a lot of retail itself
4) It gets 30% off the top of all app purchases on the device
5) It gets ?% off the top of all music/movie purchases on the device
Points 1-3 are good for initial profit margins. It means they're making decent money on every iPad sold.
Points 4 and 5 are good for ARPU (average revenue per user) - it means you're continuing to make money from every device sale, long into the future.
Now look at the Xoom or the Galaxy Tab or any other android tablet currently available or announced and think very hard about which of the above points apply. I think you'd struggle to apply anything other than point 1 and even that probably only applies to Samsung. Most of the vendors do small manufacturing runs, sell them wholesale to retailers and get no money from end users until it's time for new hardware. The only exception to this I can think of would be revenue sharing deals from the mobile networks on the 3G models. I don't know what kind of deals these would be, but my guess is that the networks would demand pretty cheap unit prices on the hardware.
So who could do better? The obvious answer is Amazon, they could at least get points 3, 4 and 5 (and 3 strongly suggests they'd also get point 2) and what are they doing? Running an Android app store right now. If they can make a good tablet (and the Kindle hardware suggests they should be able to), they could really make a splash with it, and that would help them improve on point 1.
Sony might be able to, in that they could arrange point 5 and potentially 1 and 2, but my general view on Sony's ability to execute in the 'digital lifestyle' arena is very very negative ;)
Alternatively perhaps Samsung's desire to copy Apple's hardware will translate into a desire to copy their services. If they could get deals on content then they could get points 4 and 5 and differentiate themselves from the Android crowd.
That's my take on part of the tablet world. I also think Android badly needs some really slick tablet apps - on a par with iMovie and GarageBand, both of which are stunningly good.
- code_duck 15y agoThose are the reasons why Apple is well situated in the market, and can offer low prices and still make great margins. The reasons that their products are successful beyond that are even more important, IMO. Unlike Motorola, Samsung, Google, Nokia, and so many other companies in this space, Apple has been working very hard on designing interfaces for applications and personal computer operating systems for a very long time. When you put Apple with their experience with OS X and Mac software up against Motorola, even with Google's help, it's clear who has the advantage. There's not really another company with Apple's sort of experience out there, other than Microsoft. The problem is their mobile strategy is a mess still, and they don't seem the same quality of vision that Apple does.
- cmsj 15y agoI don't disagree with you at all. The software is a huge part of Apple's success, but I was being generous and assuming Android is as good. Even with ideal hardware specs and software quality, Android tablets would still be worse business than iPad.
- code_duck 15y agoAndroid is good, but the non-Google (Motorola) software that came with my phone is clearly not as well designed as the Google stuff, and definitely not as good as the Apple software that comes with iPhones - mail clients being a good example.
- junklight 15y agoExcellent take on it. This has been bothering me for a bit in the "android takes the market share" reporting. It totally misses the point that Apple makes a ton of money off it's bit of the market but the android segment is full of lots of companies making low margins and not really doing that well. Amazon is, on paper, brilliantly situated to do something really good in this space (including a fork of Android of their own perhaps - no idea if the licensing would allow that)