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The process of uncovering a problem that is shared across a group of prospective customers. Usually done when you're trying to figure out if a product idea has
by sarora27 6y ago
The process of uncovering a problem that is shared across a group of prospective customers. Usually done when you're trying to figure out if a product idea has any legs
- wombatmobile 6y agoI see. How do you make contact with these prospective customers and sit them down for long enough to chat, without them freaking out?
- sarora27 6y agoUsually make contact via email or Linkedin. Show your cards up front and make it clear that you're not selling anything, just looking to learn more about a specific problem you think they have. Set expectations that convo will be brief (<20 minutes). If someone has a real problem, they will be actively looking for solutions and would be happy to chat with you.