It's true, I've known a couple of startups who went the mobile web route only to continually hit the "I can't find your app in the store" support question. Usi

It's true, I've known a couple of startups who went the mobile web route only to continually hit the "I can't find your app in the store" support question. Using Phone Gap or a wrapped mobile web app in a native app mitigates this though.