> Based on that platform, with a big contribution from third party developers, a virtual ecosystem has grown. Today, true value is in this whole ecosystem. And

> Based on that platform, with a big contribution from third party developers, a virtual ecosystem has grown. Today, true value is in this whole ecosystem. And that is the point. Third party developers combined have probably contributed more man-hours/resources than Apple alone to increase the value of this ecosystem. Why should Apple have a total control of this ecosystem when they created only a part of it? This sounds like a point that would come up often in critiques of capitalism. > Software developers also don't have much choice. There are two platforms that control all the market share. They have to accept the rules given to them or leave the industry (one they helped create). This is very true. Microsoft tried to turn the Apple/Google smartphone duopoly into a... triopoly? (Is that even a word?)