the US study: https://www.statista.com/statistics/804008/ad-blocking-reach-usage-us https://www.statista.com/statistics/804008/ad-blocking-reach... the UK stud

the US study: https://www.statista.com/statistics/804008/ad-blocking-reach-usage-us https://www.statista.com/statistics/804008/ad-blocking-reach... the UK study: https://www.statista.com/statistics/874736/ad-blocker-usage-in-united-kingdom https://www.statista.com/statistics/874736/ad-blocker-usage-... This is also pertinent given the rise in popularity of browsers like Brave which block ads and trackers by default